Came across a sick edit of some classic 90s skate footage… Featuring Keith Hufnagel, Mike Carroll, John Cardiel, Mark Gonzales, and many others.
Back in October 2010, ALIFE and HIDDEN CHAMPION produced a special book dedicated to the influential New York brand. The two come together once again for Volume 3 “ALIFE SAVES”, which focuses on ALIFE’s 2010 spring/summer collection including sneakers and apparel. The book releases with a free set of stickers on April 28, 2011 via select retailers, including ALIFE Tokyo. In addition, tees and posters were made for the occasion.
Almost every day for the past 8 years, I’ve used this blog to not only take you behind the workings of our brand, but also our life experiences. As a lifestyle purveyor, we seek to bring you along with us as we get to realize dreams and opportunities.
Late last year I was blessed with a once-in-a-lifetime opportunity that also happened to be a lifelong dream: To be personally involved in a Beastie Boys video. Adam Yauch (also known as MCA, also known as Nathaniel Hornblower) was looking for a DeLorean to be featured in his latest project, a music video to promote the Beastie Boys’ long-anticipated new album, that was so under-wraps that they couldn’t even tell me how the car would be used throughout the film. I just so happen to own a DMC-12, (the best original DeLorean in the world as a matter of fact. Holler.) So…lemmethinkaboutit..OKYEAH. I gladly obliged.
I can honestly state that The Beastie Boys were the first popular music I was exposed to in my life. My cousin had a Licensed to Ill cassette that we’d play from A to B, raising hell to “Girls,” bouncing off the walls to “Brass Monkey,” the album was a concocted anarchy ideal for a kindergartner. Years later I’d come to appreciate Slayer’s Kerry King on “No Sleep ‘Til Brooklyn” and “Fight for Your Right.” Which brings us up to date.
The video shoot was for “Fight for Your Right (Revisited),” Yauch’s magnum opus, if you will – not just a Beastie Boys music video, but a movie, that would debut at Sundance and shoot for an Oscar. ”Fight for Your Right (Revisited)” is a reflection of the Beastie Boys’ entire repertoire of musical masterpieces, from obscure lyrical references to past video homages. And if you’re a Beastie Boys junkie like me, then you know and appreciate the depth of their music video library. Which one’s your favorite, “Sabotage” or “Intergalactic?” ”Sure Shot” or “Shake Your Rump?”
Call time was at 5am and I was there bright and early.
This guy was stoked. He had an awesome job, to recreate the Paul’s Boutique sign.
and then to recreate the entire Paul’s Boutique corner:
So much attention to detail that was lightly grazed over in the final video cut. Shows how much work goes into these productions. The tags are a nice touch, throw-ups reminiscent of New York City period pieces: a little Futura re-creation, Stay High, Voice of the Ghetto…
way more here to check out on the shoot here http://thehundreds.com/blog/uncategorized/revisited/
Our Japanese Thatch collection utilizes a sophisticated, subtle woven produced with great care in our favorite Japanese mill. Whether on its own, or paired with sustainable, pesticide-free hemp, or in a tonal combination, the Thatch collection is a classic. Available in shades of red, navy, black and brown. A portion from every sale of our Japanese Thatch collection will be donated to Japanese Disaster Relief efforts.
Although photos of this shoe first appeared with the release of our Spring ’11 lookbook, this shoe has been waiting to see the light of day for more than two years now. Finally, the 10.DEEP x REEBOK Night Sky Mid hits stores this week.
The challenge for this collaboration was to create something out-of-the-norm for Reebok. We decided to apply the vintage look that has influenced the line for the past few seasons, and requested that Reebok grant us access to an early 90′s all-terrain shoe from their archives.
Comprised of a soft suede upper, nylon rip-stop, a die-cut EVA midsole for lightweight cushioning and a high-abrasion rubber outsole for strength and durability, The Night Sky Mid comes in a single colorway with “blacked out” Reebok label branding and red/black and blue/black boot lace options.
Produced in very limited numbers, the 10.DEEP x REEBOK Night Sky Mid will be available at select retailers worldwide Friday, April 29th, and online at our online shop at noon (Brooklyn Time) that same day.
Better Since ’95