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BRAD CROMER INTERVIEW // THROW UP THE HORNS

April 25th, 2011

Photographer Brian Kelley recently interviewed HUF Footwear team rider Brad Cromer, discussing Brad’s newly released HUF Footwear introduction part, current projects he’s involved in, and some upcoming plans for the future. Scroll down to read the interview below, and visit throwupthehorns.com to check out more Brian Kelley photography and features.

I’ve known Brad for almost four years now. Around the end of each summer he usually comes through for for a couple months, and crashes on my floor. Over the years of this happening, we’ve been able to shoot a good amount of photos. Some stuff gets used, and some doesn’t. These are the leftovers. So enjoy the photos and interview featuring Brad Cromer.

So whats your age, and where you from?
I am 23 years of age, and I was born in Jupiter Florida.


Who are your sponsors at the moment?
HUF Footwear, Krooked Skateboards, Spitfire Wheels, Thunder Trucks, SUPERbrand Apparel, and Shred Shed Skateshop

You just recently dropped an introduction part to the HUF Footwear team. How long have you been part of that program, and how did you get involved with HUF?
Well I just recently got the official welcome to the company about a month ago. I’ve had bad luck the past few years with shoe companies and I’ve known Keith for a good few years. He knew my deal and shot the idea at me that he was planning to start a shoe company, and It just went from there. He takes great care of me and I’m more than happy to represent anything he’s behind.

Was the whole part filmed from your recent trip to LA? How long were you out there for?
Yes. Keith wanted me to come out and meet everyone at the warehouse and skate around so he got me a one way ticket out and I ended up staying out there for just about 2 months. Started filming with the HUF filmer Marty with the idea of filming a little commercial and after a few weeks we just figured I might as well film a full introduction part.


Anything from the part that took you more than one trip to the spot?
Not that I can remember. Everything was more spontaneous. Like “oh wheres that one thing at?, lets check it out” kinda thing. 


You’ve traveled throughout the country a lot. What’s your favorite city to skate and why?
NYC is my favorite city to skate. I just like the vibe there. Theres just so much to do. There’s also every kind of spot you want to skate. It never gets boring.

You’re currently living in Jupiter, FL. Any plans to move anywhere else anytime soon, or you think you’ll stay in FL for life?
I’ve have been thinking about moving lately but I don’t want to get a place anywhere but here. I just feel like where I live is a great place to base myself out of. All my friends live here and I live five minutes from the beach. Miami’s less than an hour away. It’s basically a paradise. I don’t want to do that whole “move to California to make it in skating” thing. So my answer is yes I do think I will live here my whole life. Maybe not exactly Jupiter but definitely Florida.


What are you up to this summer?
East coast HUF trip, Dino Jr., and court in NY, Joeys lake house in Georgia, sister’s having a baby mid May. Uncle Brad. haha. I try not to make plans to tell you the truth. Because if you try to make plans and they don’t happen you get bummed. So I just kinda do things as they come.


Favorite meal that you could eat all day everyday?
hmmm……. I’m going to have to say tacos.


Working on any other projects at the moment?
Yup. I’m making a video called Lo-Fi. The video will have full parts from me, Joey Ragali, Brendan Carroll, Eric Hawrylciw, Pang, and the best friends section you’ll ever see. All vx. Fuck that high def shit. It’s ruining skateboarding. Looks like shit. Just because Ty did it doesn’t mean we have to forget about the vx. I just feel that high def cams are not meant to film skateboarders. They are meant to film soap operas and planet earth. I am going to be editing the video with a little help from my friend David Hamzik. We’re aiming for it to come out late summer ’11. Should be a fun six months.


Favorite spot to skate in NYC?
That super smooth street that dollar pizza’s on. I think its 8th?

I know your always drawing. You working on anything right now?
No. I actually barely draw anymore. I usually just get really aggravated and freak out half way through.

Craziest story from you road trip from FL to CA?
That would be when we got t-boned by a train. Period.

Favorite memory from filming for Skate FL “Greetings”?

The whole process was a good memory from start to finish. It was a really good time in my life. Not too many people from that video even skate anymore, so just the fact that we were all out there filming and being productive is my favorite memory.

MINI TOP 5s

Favorite flat ground tricks
1 switch flip
2 nollie full cab
3 nollie front heel
4 switch front shuv
5 back 3′s

Favorite Video Parts
1 Photosynthesis
2 is
3 all
4 that
5 matters

Music you’ve been hyped on lately?
1 you’ll
2 see
3 when
4 the vid
5 drops

Daily Phone Calls?
1 Pang
2 a hot chick
3 thats
4 about
5 it

Travel Destinations?
1 NY
2 Boston
3 Miami
4 SF
5 LA

See you this summer.

THE HUNDREDS FOOTWARE : SUMMER 2011

April 25th, 2011

directed by Andrew Baik
by bobbyhundreds

Incase / Help Japan

April 20th, 2011

Incase has committed to raising $10,000 for the Artists Help Japan Movement through Mercy Corps. If you make a donation they’ll send you an iPhone case so you can also visually show your support.

HUF/HOW TO’S DAY WITH SEAN CONOVER

April 20th, 2011

On this week’s How To’s Day with Network Skate, HUF Quality Footwear team rider Sean Conover teaches you how to do five-O fakies. Check it out below.

Sean Conover How To’s Day: Five 0 fakie from NetworkSkate on Vimeo.

Raekwon and them G links

April 20th, 2011

Corey Woods better known by the stage name, Raekwon the Chef made in appearance in Vancouver retailer, Livestock today to stock up on a missing Gshock for his collection , the GA100-1A4.

You know, just hagnin out.

Incase / Picture Perfect with Donald Weber: Japan in Focus

April 20th, 2011

In our second episode of Picture Perfect, we travel to Tokyo, Japan with Canadian photographer Donald Weber. Weber was born in Toronto, Canada and originally trained as an architect, working with urban theorist Rem Koolhaas’ Office for Metropolitan Architecture (OMA) in Rotterdam, The Netherlands. As a freelance photographer, his work has appeared in international publications including Der Speigel, The Guardian, Newsweek, The New York Times, Rolling Stone and Stern. He has also earned numerous grants and awards such as 2007 Canadian Photojournalist of the Year.

We meet Weber and discuss his ongoing documentation of life in Chernobyl, his interest in power roles and his photographic practice. We then go with Weber inside the buffer zone at Fukushima and follow him as he attempts to document the eerie reality amidst an ongoing nuclear crisis.

The powerful footage and imagery remind us that the displaced victims of the Japan earthquake, tsunami and nuclear disaster still need our help. To support continuing relief efforts, Incase has committed to raise $10,000 for the Artists Help Japan Movement through the Mercy Corps charity organization.

Help us help others with a $20 donation. As a thank you for your generosity we’ll send you a limited edition Japan Solidarity Case for iPhone 4. 100% of the proceeds will go to help the victims in Japan.

HUF HUPPER 420 PACK RELEASE VIDEO

April 19th, 2011

Check out the release video for the Hupper 420 Pack, dropping tomorrow, 4.20.11! Each pack includes a pair of HUF Plantlife-print Huppers and three pairs of limited-edition Plantlife socks, all packaged in collectible HUF dime bags. Available exclusively at HUF select HUF dispensaries. Limited to 420 pairs worldwide.

Featuring Matt Gottwig
Shot & Cut by Martin Reigel

G-Shock / In4mation

April 18th, 2011

In4mation and G-Shock have released 6 collaboration watches that were instant hits. This Summer they will be teaming up once again for another watch collaboration. Not a lot of info has been released, but take a look at the teaser video after the jump.

IN4MATION | G-SHOCK TEASER from Fibesdiggi on Vimeo.

G-Shock / What They Say About You

April 18th, 2011

To the world’s WIS (watch idiots savants), there is only one digital timepiece worthy of strapping to a wrist, one battery-powered minicomputer that is acceptable to wear even among the snobbiest of watch snobs: the Casio G-Shock. Casio pioneered digital watch technology in the 1970s and produced the G-Shock in the early 1980s when the idea of a shockproof watch was just that, only an idea. The G-Shock has since gone on to become a cultural phenomenon across the world and across many cultures. You’ve seen them on pro skaters, you’ve seen them on hip-hop stars, and you’ve seen them on your company’s IT guy. Here we’ll run through the different categories of Casio G-Shock wearers.

The Navy Seal

People often forget that before the Casio G-Shock existed, the concept of a shockproof watch wasn’t really something that had been given much thought. Luckily for us all, Casio hired a young engineer named Kikuo Ibe. Ibe had been given a mechanical watch years earlier upon graduation, and one day when walking in the hallways of Casio, he slammed it into the wrist of a colleague, and his watch broke. From then on, he was determined to build a shockproof watch. Ibe would drop the watch out of the bathroom window at Casio headquarters each day, until he finally produced a shell strong enough to withstand the three-story fall.

It was durability that caused the Navy and several other armed forces around the world to quickly adopt the G-Shock as their timepiece of choice. Not only was it the most durable and rugged watch on the planet, it allowed wearers to view the time to the second with unrivaled accuracy because, after all, it was digital. The rubber strap and casing were just the things that made G-Shock a perfect companion for long treks through sub-Saharan Africa or the Middle East.

Today’s current Frogman collection is designed for just what it sounds like: men who spend as much time in the mud and water as our amphibious friends.

You may hear a lot of chatter from Swiss watch brands about affiliations with the U.S. Navy and units, but we can assure you that when it comes down to it, they’d pick a G-Shock any day of the week.

The Mad Scientist

On top of being durable, the Casio G-Shock and its tiny microprocessor allowed for serious computing power right on your wrist. G-Shock, throughout the years, has been an industry leader in innovative functionality, with the inclusion of compasses, thermometers, calculators, and GPS systems right into the watch itself. The simple G-Shock that was introduced in 1983 is still a favorite among tech geeks the world over. The traditional G-Shock is now even available in carbon fiber, a substance every mad scientist loves.

The Professional Skater

Forget the utilitarian side of the G-Shock; there is a reason you see collaborations with people like Todd Jordan, the world-class skateboarder and photographer. The Casio G-Shock is just as much about funky, laid-back creativity as it is about kicking ass and taking names. Jordan’s collaboration, for example, led to his own G-Shock line that couples traditional lines with funky materials. Of course, it doesn’t hurt that when surfers or skaters take a fall wearing their G-Shock, it can handle the impact, and it doesn’t cost all that much.

The Hip-Hop Star

The history of the G-Shock would be a very different one without the hip-hop community. The G-Shock is a veritable staple here. Kanye wears them, and Pharrell and Bathing Ape have designed a whole fleet of them, all of which sell out before the stores can even take inventory. G-Shocks are huge and colorful — the introduction of the even huger and more colorful Casio G-Shock GX56 further supplanted it among rappers and athletes.

Here, the bigger and bolder equals the better, and when rapper Redman released his special-edition G-Shock, we weren’t surprised that it featured “neo-brite” luminous hands (yes, some G-Shocks do have hands).

The Fashionisto

Beyond surfers and rappers, die-hard men’s fashion lovers always have a colorful Casio or two in their collection. As the Swatch was to Europe, the G-Shock is to Asia, and in Japan in particular, you see some of the wealthiest, most fashionable men in town wearing a G-Shock. In fact, you will find G-Shocks being sold alongside luxury watches like Rolex and Audemars Piguet in some Tokyo retailers. It is very common for the customer who just spent $15,000 on a Royal Oak to spend $350 on a new limited-edition G-Shock.

However, as of late, G-Shock prices have been climbing. This past year a Casio G-Shock produced specifically for the Japanese market cost around $5,000 and was made of katana metal, the same used for samurai swords. One might think no one would pay that much money for a Casio, but they’d be wrong — it sold out within days, even before the watches were delivered.

via: Ask Men

THE HUNDREDS / FOOTWARE

April 18th, 2011

The Premium Leather Pack:

Johnson Lows:

Wayne Highs:

The Ballistic Wayne Highs:

And the Classic Pack:

Johnson Lows:

Valenzuela Lows: (My Mr. Rogers everyday shoes)(Do you guys even know who Mr. Rogers is/was?)

by bobbyhundreds