“1987″ by Casio G-Shock, is an urban retro-style video shot on the streets of New York City, the home of BMX icon Nigel Sylvester. The video, titled 1987 the year Nigel was born, celebrates a collaborative timepiece between Casio G-Shock and Nigel. As an adult, Nigel looks back on his year of birth as a time of great creative freedom and experimentation. The film was created to capture that spirit.
The cinematography takes reference from classic arcade games. The sound design draws spirit from the associated 16 bit soundtracks that emanated from the computers of that time. The graphic approach pays homage to Casio.
“In planning the filming of “1987,” I was able to spend time with Nigel talking about his approach to riding, art and life,” said Director Wonford St.James. “Nigel is an incredibly creative individual, something that is clearly apparent in his riding and lifestyle. I drew inspiration for the film from Nigel’s thoughts on the environment around him, and how it has shaped him as a person and an athlete. Nigel is a proud New Yorker.”
Nigel demonstrates the importance of timing while performing tricks wearing the G-Shock GD100NS-7. The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red and a graphic treatment of “1987″ on the band. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant.
Well I guess it’s time to let you know that The Hundreds & Diamond Supply Co have come together to release a capsule collection! With a theme of Forever Summer, this gear is something you’re going to have to have in your wardrobe. Now for the fun, our great friends at Foosh in Edmonton are hosting the Canadian Launch Party on November 24th from 6-9pm. The entertainment is being supplied by SHORTROUND and DANE with an after party at The Common in support of Movember. It’s sure to be an awesome time so get there!
Dazed & Confused has teamed up with photographer Rankin for the 20 + 20 Covers Project, which is in celebration of their 20th anniversary.
“The series of 20 covers have been shot for the upcoming December issue, featuring portraits of 20 iconic cover stars from Dazed’s past, including Kate Moss, Pharrell Williams, Chloe Sevigny, Eva Green and Jarvis Cocker. Each unique cover has a gatefold pull out, which features 20 rising stars chosen by each celebrity, as a portrait of pop culture heroes of the future. Each issue also includes a series of interviews where Dazed speaks to the legendary names featured, including PJ Harvey, Damien Hirst, Bjork, and Pharrell Williams, alongside with new young stars such as Little Dragon, Jamie Woon, S.C.U.M, and Josephine de la Baume.”
Here is a look at the brand new 10.Deep Holiday gear that will be hitting stores very soon! Check out what 10.Deep had to say about the collection.
“Life lived to its fullest often requires a degree of risk taking. Some play it safe while others play recklessly for rewards big and small, or simply for the thrill of it. The garments in our Holiday collection loosely address this idea in the realms of sport, style, sex and battle.
We gathered a small group of friends – including Philly’s OCD, Skotch Davis and 40 Oz Van – to both model the collection and discuss their own views on fate and chance in a series of short videos.”
HUF Holiday has just began to hit stores! Featuring the collaboration between NYC graffiti-artist Eric Haze, this stuff looks clean. Check out what Haze had to say about the collection.
“Besides the fact that Keith [Hufnagel] is a friend and HUF is a cool brand that I respect, we both have similar backgrounds in terms of our experience and motivations. Skateboarding and graffiti share similar roots in underground and street level culture, and we have both created brands that are born out of the style and history that we developed over time. The opportunity to collaborate together on design and product is just another way to reinforce the passion we both share about these cultures, while also keeping an eye on what we feel is still current. At the end of the day, one of the main reasons I have always worked hard to maintain my independence as both an artist and a brand, is having the creative freedom to work with like-minded people like HUF who share essentially the same vision and values.”
Keep your eyes out at retailers near you to grab the hottest stuff.