HUF Footwear Commercial #034 featuring Dan Plunkett. Shot & cut by Martin Reigel!

SBC recently put HUF rider, Torey Goodall, and friend Jordan Hoffart to the friendship test. Have these two Maple Ridge BC-natives been faking their friendship all along?

Torey Goodall dug up this OG footage of HUF team rider, Jai Ball, in Countdown. Check it out!

Hypebeast caught up with Bobby Hundreds and talked about the progression of cut & sew.

For many streetwear labels, the transition from a T-shirt driven product line to a more mature cut & sew offering is often a treacherous and risky path to take. Built off the back of graphic-laden t-shirts, cut & sew fashion pieces have not always been a forte of The Hundreds founder and Creative Director Bobby Hundreds. In our latest HBTV episode, we follow Bobby Hundreds through the brainstorming phase and material selection process of The Hundreds’ cut & sew offerings. The insightful short video culminates with Bobby speaking on the identity of The Hundreds and the future that he envisions for the label’s cut & sew program given the rising costs of China-based production that have begun to drastically reshape the way many labels operate.

As most of you should know by now, Vancouver is playing host the the Red Bull Thre3style World Finals in search of the best party rocking DJ in the world. Our good friend Hedspin is reppin’ Canada after his win at the National Finals in Toronto. He took the win last night and has now qualified to the Finals on Saturday at Commodore Ballroom featuring the final four party rocking DJs. Livestock & Red Bull just put this artwork up of Hedspin in their Gastown location. Congrats Hedspin, good luck on Saturday and see you there! Grab your tickets HERE!

B.o.B’s latest video Strange Clouds featuring Lil Wayne. Check out the G-Shock GA110GB-1.

Knowing that humans can’t hibernate, G-Shock, along with Amongst Friends, has thrown down some winter wardrobes to help you avoid the cold weather blues. Now get outside and kick it with Old Man Winter in these stylish looks that have both form and function to spare. When the day is done, be sure to chill out fireside and rest your weary bones because the Farmer’s Almanac says it’s going to be a long, harsh winter.

In “The Descent Part II — Director’s Cut,” G-Shock and free-ride mountain bikers, Cameron Zink and Kyle Strait, traveled to Virgin, Utah to test the G9300 MUDMAN Compass’ Twin Sensor technology, mud resistance and tough solar power while racing down the dusty slopes. The Twin Sensor allows the wearer to simultaneously check the compass and thermometer.

Coming soon! The Incase leather portfolio for your iPad 2.