HUF

When people think of skatewear, the words “clean” and “classic” are not usually the first words to spring to mind. The brainchild of veteran professional skater Keith Hufnagel, HUF is changing that – bringing clean, classic and wearable to the skateboarding world.A blend of past, present and future, HUF infuses pop culture into traditional, classic clothing, along with a rare attention to detail, quality and construction.

HUF has created some of the freshest gear for almost a decade and collaborated with the greats of the art and skate worlds, expanding from its original store in San Francisco to include two more premiere locations – one in Los Angeles and another in San Francisco – as well as being carried by select stockists worldwide. Skater owned and skater designed, each HUF item must withstand the rigors of both the physical and style demands of pros and ams alike. For HUF, skating is not just a hobby, it’s a lifestyle, and you should love your clothes, whether you are skating, going to an art show, or just throwing back a few microbrews with friends.

HUF first opened its doors in 2002 with a tiny boutique in the Tenderloin District of San Francisco. Founder Keith Hufnagel’s vision of bringing clean, classic, skate perspective clothing to the people soon outgrew the location, prompting HUF to open two more stores – a premier boutique in San Francisco and another in Los Angeles. Word spread, demand grew and today HUF can be found in select locations around the world, including Canada, Europe, Japan,Korea, and Australia. Working closely with other skaters and graphic designers, Keith Hufnagel creates classically modern looks with a rare attention to detail, quality and construction. Steeped in pop culture, the result is a fresh look - a hybrid of old and new – by skateboarders for skateboarders. HUF sponsors a team of both old school and new school skaters that exemplifies a commitment both to its roots and to its evolution. This commitment continues to push HUF to consistently innovate. HUF also collaborates with indies and giants alike (Nike, etc), producing limited edition shoes, accessories and apparel. With a clean edge and distinctive look, limited edition collabs have skaters and sneaker aficionados alike lining up for blocks. Offering a well edited collection featuring Made in the US Denim, sophisticated outerwear, superior wovens, tees, and hats - HUF looks forward to continued expansion into the skate market where the heart and the roots of the company are planted.

http://hufsf.com